LUSH Paws Funding
Given a cruelty-free ethos, LUSH is creating new pet/animal products – dog shampoo – to raise awareness about animal shelters and stray animals. LUSH is partnering with Best Friend Animal Society to operate LUSH Paws Funding, a campaign to gather funds to build a new lifesaving center in San Francisco and raise awareness for shelters and stray animals for the good of the community.
Background
With the establishment of Best Friends Animal Society in southern Utah in 1984, they started their lifesaving mission. From then on, efforts to preserve the lives of strays have taken root across the nation, such as Salt Lake City, Los Angeles, New York City, and more, and they are still growing. With this continued massive growth, Best Friend Animal Society has the foundation of spreading the mission to love animals and encourage more owners to adopt animals.
graphics
hello
apart from infographics, i made a promotional video for the LUSH x Paws funding before the exact launch of the event.