Social Media Analytics: Data and Content Creation for Real-time Public Relations
This class allows me to learn to work as a social media analyst and real-time content creator for today’s social web. I examined a variety of topics and use cases utilizing social data from Brandwatch and Google Search Trends, such as how companies, celebrities, non-profits, causes, and other organizations connect and engage with key constituencies. We will examine why some original content is more shareable than others and how companies and organizations stay relevant in today’s Twitter, Instagram, Reddit, YouTube, and emerging channel social streams. Through this class, I am comfortable running comprehensive social/digital web listening and analytics for brands and the converged media center, working closely with student-run news outlets.
Take a look at the ideas and projects I have worked on! :)
