Post Malone’s new country music album — Crossroads & Guitars
This story is purely fictitious, and any similarity is purely coincidental.
A PR campaign for the Post Malone’s transition into the country music genre
As a Post Malone fan, it is necessary to record his genre change from Pop music to country music. We created a PR campaign for his new country music launch. The campaign includes promotional activities, such as Instagram Live, SNL performances, fan meetings, and more. As well as EPK (Electrical Press Kit) materials, such as advisory, factsheet, news release, and more.
EPK
Let’s get to know Posty first!
FactSheet
About the campaign…
About Page
APRIL ISSUE
An exclusive announcement will be offered for publishing to Rolling Stone. This exclusive will pose Post Malone’s country album as one of his career milestones. It will include a spread of the album’s artwork, track titles, collaborations, and features. Additionally, it will include an interview with Post Malone’s fiancé and other family members for their perspective on his genre switch (how/why they think this change works).
Target Audience
The New Album: CrossRoads & Guitars
OneSheet for New Album promotion
73 Questions with Vogue
Post Malone will be the subject of one of Vogue’s “73 Questions” interviews, in which fans can get to know him outside of the rap genre. This will be more intimate; it will take place in his Utah home, drawing special attention to his bathroom, where he has been known to write music.
The Tonight Show with Jimmy Fallon
After releasing his first single, Post Malone will provide 2024 Stagecoach Festival attendees with an exclusive performance of his first single, which will be released on April 25, 9 p.m. (PST). This live performance will be recorded and posted to YouTube.
Canes
Bios
Press Release
Feature Album with Taylor Swift
Post Malone was announced as a feature on Taylor Swift’s highly anticipated The Tortured Poets Society. Taylor is a prime example of an artist that has successfully transcended genres, further elevating Post Malone’s image as he is one of her trusted collaborators. He can touch on this in his 73 Questions interview and speak on what it takes for an artist to not adhere to any one genre for the entirety of their career.
SNL with Post Malone
Post Malone will be a second-time musical guest and first-time host on Saturday Night Live on May 5. Here he will perform his second single live for the first time. The second single will be released on May 2, at 9 p.m. (PST).
Rolling Stone Exclusive
WHY THE GENRE SHIFT?
Post Malone has garnered enough of a loyal fan base that he has the potential to be followed across genres. After maintaining relevance in the music world for as long as he has, with his first hit being a SoundCloud upload — it is natural to have a desire to experiment musically. Post Malone does not feel the need to conform to genre rules and expectations.
Advisory
Stagecoach performance
After releasing his first single, Post Malone will provide 2024 Stagecoach Festival attendees with an exclusive performance of his first single, which will be released on April 25, 9 p.m. (PST). This live performance will be recorded and posted to YouTube. The event will be covered by Country Music People, local LA outlets, Holler Country and Hype Magazine.
Billboard Magazine Feature
Post Malone will discuss his country inspirations and the driving factors of his genre shift. Here, he will do a deep dive into his writing process and draw in an older audience. He will discuss his love for country music — which might have stemmed at an early age due to his Texan background.